In one of the more bizarre developments of Sleep Token‘s inventive rollout for their new album “Even In Arcadia“, the masked alternative metallers enlisted the services of a metal-loving meteorologist. That part of the promotional campaign had even deeper ties and puzzles than most were able suss out though, and now that weatherman, Chris Michaels, has elaborated on how it all came to pass, offering up a summary of the extent of his involvement. You can deep dive into the cloak and dagger tactics and puzzles the band constructed around Michaels, which included morse code, altered weather maps and more, over at wral.com.
Michaels for his part added:
“Though there was one more puzzle piece that we never got to show, I’m honored to have been a part of this project with a band who’s been one of my favorites since 2021.
To blend my two loves – weather and music – is something I will never forget.
I have to say thank you to Sleep Token, its management and its label, RCA Records, for including me in this project. It took a lot for them to trust me – someone they don’t know – with something confidential. The vast majority of fans showed me more love and support than I ever thought possible. I also have to say thank you to the management here at WRAL. You put a lot of trust in me to do something out of the norm. For that, I will be full of (as Sleep Token would say) “eternal gratitude.”
Expect a few of the lyrics to be woven into the forecast during the Saturday morning newscast.”
The grand reveal of the latest wave of puzzles and teases mentioned above was today’s (April 04th) premiere of the band’s new singlem “Caramel“. “Even In Arcadia” is scheduled to follow on May 09th.
