Turnstile bassist/vocalist Franz Lyons has been tapped to be the face of a new campaign for clothing company GUESS. Lyonsalready had a penchant for fashion and denim in particular, making this transition to appearing on billboards and advertisements for the clothing brand an easy answer. Speaking recently with GQ, Lyons spoke of how this campaign came about:
“When they asked me to do that, it was a super holy shit moment. Not only that, but they were like, ‘And you get the billboard on Sunset and La Brea.’ I was riding by and I saw Brent Faiyaz up there, and [they] were like, ‘Hey, that’s where your billboard is going to be.'”
“It was all Nicolai, Garrett, and Leeroy at Guess. They just gave me the job. They said, ‘Show up at this time and this is what you should bring: whatever you want.’ I brought Timbs. I brought the Visvim boots. And I brought a pair of Ricks. They all went with denim because I knew we were only doing the denim. It just ended up being that all-denim look in the Visvim boots, which was the hero shot for the billboard. That whole day was just so smooth. The photographer and everyone who works with Guess is just great. I got the utmost respect for [that team] because they really showed me love.”
The extra exposure lands at an opportune time for Lyons and his bandmates in the aforementioned melodic hardcore outfit, who just released their latest album “NEVER ENOUGH” last week.
