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Bring Me The Horizon

Bring Me The Horizon’s Jordan Fish Says Rock’s Streaming Problem Is Because “It’s Mostly Shite”


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There’s no denying that few rock/metal acts out there that enjoy huge streaming success. A quick look at Spotify finds that the most popular tracks from Guns N’ Roses, Metallica and Linkin Park—arguably the most commercially successful heavier metal/rock acts of the past two decades—have impressive numbers: Guns N’ Roses‘ “Sweet Child O’ Mine” stands at 452,311,680 streams and Metallica‘s “Nothing Else Matters” has amassed 265,456,995 streams as of press time. Linkin Park‘s megahit “In The End” has done even better for itself, racking up a staggering 482,135,861 streams.

Still, even Disturbed‘s more recent massive crossover success with their cover of Simon & Garfunkel‘s “The Sound Of Silence” only managed to notch up 261,926,527 streams on Spotify as of press time. Of course, ‘only’ is an operative word here as while those numbers are astounding, they pale in comparison to that of Post Malone.

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In roughly two years the rapper already has numerous songs with well over 600,000,000 streams each and his hit single “rockstar“, ups the ante even further, currently standing at 1,331,895,812 streams on Spotify.

There’s numerous arguments to be made to counter these metrics though. Outside of Post Malone, all of the above artists most popular works to date came out long before the advent of streaming with their success largely found in the physical format.

One could also posit that much of rock and metal skews to an older audience who aren’t interested in streaming, or in some cases, even new music. While these bands thrive live, their streaming numbers rarely match their heightened profile.

With the once dominant genre of rock having officially been eclipsed in sales and streams by hip hop in the current age, rising stars Bring Me The Horizon frontman Oli Sykes and keyboardist Jordan Fish think many of the genres artists should blame themselves for their general lack of impact.

Speaking with Music Week in regards to why rock/metal bands fail to generate numbers on streaming services like hip hop acts do, Fish pointed the finger at weak songwriting:

“Because it’s [rock music] bad, generally. In my opinion, it’s mostly shite. The people who are writing the songs aren’t good enough songwriters. I don’t love the music on Hot Hits UK but they are well-written songs and that’s something a lot of rock bands don’t appreciate. The craft of writing good songs is hard.”

Sykes added:

“Any of these bands could write a big song but it means they’re just going to have to keep going and be so honest with themselves that it hurts. The amount of times you have to turn around and go, ‘This is dogshit’ when you’ve been working on it for six days… We could have half-written all these songs and then gone to see a producer, hoping he was going to sort them out. But one of the important things about being a rock band is that you do write your own music.

It’s not a very rock thing to have people writing your songs or your lyrics for you. I don’t think there’s anything wrong with having a little bit of help, or some outside perspective, but a lot of our contemporaries now just have people straight-up writing songs for them. I find that bonkers.”

The latter of Sykes comments are also particularly interesting given the recent revelation that both he and Fish were brought in to help out with now scrapped sessions for Limp Bizkit‘s long-stalled new album.

As for Bring Me The Horizon themselves, “Throne” off their 2015 release “That’s The Spirit” is their current high watermark on Spotify with 116,572,087 streams while “Mantra“, a single from their forthcoming album “Amo“, has been streamed 21,569,778 times on Spofity since its late August release. “Amo” will be in stores on January 25th.

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