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Avenged SevenfoldJeff Forney

Avenged Sevenfold Debut “God Damn” Music Video


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Avenged Sevenfold‘s “God Damn” music video has officially debuted online. Director Anders Rostad (Big Grams, Band Of Skulls) helmed the clip. Frontman M. Shadows told Billboard.com of the clip:

“There’s a bunch of ideas that were thrown into the mixing bowl there, but the main idea was to get fans involved and make sure the kids knew this is a song full of energy first and foremost — ‘hey, this is a record we can wrap our heads around. It’s cool live stuff. It’s a rockin’ song’ — but at the same time, we wanted the technological hint in there, so as the video progresses you start seeing things glitching out and all of a sudden the world turns digital.

And by the end, there’s a little nod to the lyrics; you see an eyeball kind of in there as an Easter egg, which is kind of big brother watching what we do the whole time as the humans turn into a digital world.”

Meanwhile, Shadows also told the site of the lasting impacts of surprise releasing their latest album, “The Stage“—a decision which had some side effects on the sales performance of the effort. Of that, he stated:

“I think rock fans were more skeptical of the surprise release than I expected them to be. Obviously it works in the [pop] mainstream a little better than it does in rock ‘n’ roll. A lot of our fans were like, ‘Why are you doing a surprise release? Is there something wrong with the record?’ sort of thing.

We go to shows and people are talking about our new record and I find out they’re talking about [2013’s] ‘Hail To The King‘. They don’t even know we have a new record. I don’t really know what to think about what we did at this point.”

He also mentioned that the band will likely embark on their own full production tour of North America in 2018. The band had spent a pretty penny for their new stage production, which they won’t be able to use on their upcoming summer tour with Metallica. Shadows said of that:

Lars [Ulrich] called me a few times to talk about this, and I said, ‘Dude, we just spent, like, a million dollars on building our stage and now it’s gonna have to sit in storage?’ [laughs] But the more we thought about it, what rock bands besides AC/DC, Guns N’ Roses and Metallica get to play stadiums in 2017? So for me it’s one of those things where the positives outweigh the negatives so much, so why not be part of the biggest rock tour of the summer and make it awesome for the fans, and then we can do our thing later.”

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