A music video for Thy Will Be Done‘s “Echoes & Narcissists” went up online today, August 30th. That clip premiered via Decibel and is also airing below. Chariot Of Black Moth directed the video. As for the song itself, vocalist Jay Costa had the following to share:
“This song is coming from a perspective where one may see the rise in narcissism, vanity, and seemingly waining work ethic in contemporary society being largely attributed to the influence of social media and AI technologies.
Platforms designed to amplify individual visibility often encourage self-promotion and validation-seeking behavior.; an environment that can foster a culture of constant comparison and self-admiration, where personal ‘worth’ is frequently measured by likes and followers.”
Regarding the title, he stated:
“It’s a nod to the myth of Echo and Narcissus. A story that [allegorically] still has relevance today. Social media algorithms tend to create echo chambers by reinforcing users’ existing beliefs and preferences, limiting one’s exposure to diverse perspectives and reinforcing self-centered viewpoints. Together, these dynamics could be contributing to a more narcissistic culture and hinder constructive dialogue. It may require a critical examination of how technology shapes one’s own social interactions.”
The groove-laden metalcore group are pushing ahead with a September 13th release for their first new album since 2009, “Pillar Of Fire“.
