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Asking Alexandria’s Ben Bruce On “Like A House On Fire”: “We’ve Made A Massive Rock Record. It’s Necessary To Keep Our Genre Going.”


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Asking Alexandria guitarist Ben Bruce spoke to NME recently about the band’s newly released album, “Like A House On Fire“. The discussion also veered into the group getting sober for the record and the accusations that they have gone pop with it.

Speaking of criticism he saw online after the band debuted their earlier single “Down To Hell“, he commented:

“…Instead of just saying, ‘I prefer the old stuff – which is fine,’ he went, ‘I miss the good old days of Asking Alexandria before they got fat, fucking ugly and got shitty haircuts’. What the fuck does that have to do with anything?

I’m all for criticism, that’s part and parcel of my job. What’s not fine is when people go to such great lengths to try and belittle artists. People are like, ‘You went pop!’ No we didn’t. We’ve made a massive rock record. It’s necessary to keep our genre going.”

He also mentions that the band sought insight from Slipknot/Stone Sour frontman Corey Taylor after having finished the outing:

“I sent it [to Corey Taylor] as soon as we finished recording and was like, ‘Dude, what do you think?’ He said, ‘I think it’s going to piss people off and I think it’s the best thing you’ve ever fucking written. Whether people realise it or not on a first listen, I promise you they will. Every band who’s been around for years has been through this and it’s your time’.'”

Like A House On Fire” arrives as the band’s first sober album, when asked what led him to that change, Bruce replied:

“Right after the last album came out, we decided enough is enough. For me, the big wake-up call was my wife. My daughter was still a baby and my wife said, ‘If you don’t stop this, I can’t stay. I can’t raise our daughter in this environment. She doesn’t deserve to see her dad coked out of his head and drunk all the time.’ From that morning on, I never touched drugs ever again and I stopped drinking liquor. Liquor was a catalyst for me. If I got fucked up on liquor, the drugs came.”

He later went on to state that frontman Danny Worsnop recently celebrated 100 days of sobriety. The interview also finds Bruce addressing their current relationship with former frontman Denis Stoff and why they don’t play material from their album with him, “The Black“. You can read about that over at NME.

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