Avenged Sevenfold frontman M. Shadows have publicly criticized one of the more divisive long-standing music industry traditions of padding chart numbers. In a tweet shared last night (November 07th), Shadows explained his distaste for the various tricks labels and artists have used to sell additional copies of what is essentially the same album over the years:
Selling multiple versions, repackages and bundles of your album to the same fan so that you can get a chart position that no one cares about and is manipulated should be called out for what it is…. Fan Abuse
— M. Shadows (@shadows_eth) November 8, 2022
I’ll expand: many options are fine. It’s when it becomes : buy the vinyl for ticket discounts… buy the cd version 1 for an extra track. Buy first week 8 track for an exclusive t shirt. Its all bullshit to make you buy the same shit to pump numbers. Thats fucked!
— M. Shadows (@shadows_eth) November 8, 2022
Given the timing of his tweet, some readers took to interpreting Shadows‘ comments as being aimed at Taylor Swift and her fans. The perpetual chart-topper recently shifted an astonishing 1.578 million units in the United States alone amid the first week of her latest album “Midnights” being available.
Shadows denied those claims and gave Swift her proverbial flowers. He also further discussed his opinion on these now commonplace industry tactics with various Twitter users. Some excerpts from his conversations include:
100%. Different versions for different markets… I get it…. But when you make a fan think they need 4 versions of the same shit… it becomes a problem
— M. Shadows (@shadows_eth) November 8, 2022
Me too. Then they tell you they wont order copies without it. ??
— M. Shadows (@shadows_eth) November 8, 2022
My point is if you sell 200k albums (tons of vinyl) but an average of 4 were bought per person… thats not a fair metric…. Call it what it is… 200k souvenirs
— M. Shadows (@shadows_eth) November 8, 2022
According to one tweet from Shadows, his mind was on the topic as the band’s label have been presenting them ‘options’ regarding the release strategy for their long-awaited eighth studio album.
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