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Hatebreed

Hatebreed’s Frank Novinec On Writing For All Of Their Fans: “We’re Not Just Out Here Having To Make Hardcore Kids In The Basement Of America Happy Anymore”


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Hatebreed and their frontman Jamey Jasta were prominent among the bands who led the charge of bringing hardcore and metalcore to the mainstream around the early 2000s. With successful albums, numerous high profile tours and Jasta‘s own gig hosting MTV‘s ‘Headbanger’s Ball‘ for several years, the group elevated the scene, even if they encountered some detractors for it along the way. In doing so, they also widely diversified their audience, which was once limited to primarily hardcore fans.

The band’s guitarist/backing vocalist Frank Novinec recently appeared on the ‘BREWtally Speaking Podcast‘ and spoke of how the band chose to not tailor their sets and material to any one sect of their fans, but rather embrace them as a whole:

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“Let’s face it, . We’ve broadened… the fanbase has been broadened into people that listen to bands like Slipknot and Five Finger Death Punch and we’re the most extreme as they dabble. And there’s still people that are, we’re the most mainstream band that as far as they dabble, because they listen to Nails and Napalm Death and this stuff. So there’s a fine line we have to walk to make the old fans happy, the new fans happy and Hatebreed happy.

And what you’ve got is a result, I think is the last two records and this one as well, seem to be in that ballpark of that of the direction that the band is in so, you know, things aren’t going to be the same. I mean even bands like AC/DC and Motörhead who used that same formula throughout their whole career, production changes, people’s voices change. Yeah, the music is still the same and all that, but over time, it sounds different, you know what I mean?

So, all those things considered, you know it’s hard. It’s hard to make everyone happy and ourselves happy and and and still be fresh.”

When speaking on why they take the fan’s considerations into their creative process rather than write for themselves, he replied:

“…I’m not trying to throw any bands under the bus, but we’re not Metallica. We don’t sell billions of records, we’re not in the position to do that you know what I mean? Sure we want to make ourselves happy, we’re always going to do that. But I mean you have to keep people happy. You have to keep a fanbase and you want to do this for as long as you can, you know what I mean?

So, to me it’s ridiculous to not consider them. I mean they’re what makes a band, you know? They’re the reason that we have this awesome life and continue to be able to do what we do. And you don’t want to let them down either. So, hose are other things to consider when when making an album this late in the career, 25-26 years or however long it’s been now.”

Hatebreed‘s eighth studio album “Weight Of The False Self” will be released on November 27th.

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