While She Sleeps Highlight The Sobering Realities Of Being A Modern Musician In New Print Ad

While She Sleeps have cast a bright light on the sobering reality many artists face when it comes to revenue from their recorded works in the modern world. They did so via a print ad they have been running for their latest album “So What?“, which is in stores now. With album sales on a steady decline overall as streaming continues to take over, many artists are left to generate their income from the more traditional means of touring and merchandise.

As song streams currently only generate fractions of a penny, those without wholly significant numbers tend to see little in the way of money from them. For instance, Time estimate that Taylor Swift made somewhere between $280,000 to $390,000 for her song “Shake It Off” via a staggering 46.3 million streams.