Attila frontman Chris Fronzak has added another venture to his portfolio, this latest being a new alternative fitness brand named Deadlift. Fronz has already one successful clothing line with his Stay Sick Clothing. This latest endeavor finds him teaming up with Blackcraft Clothing, with initial offerings available at deadliftarmy.com. Fronzak told Altpress.com of the company:
“Deadlift was formed when I realized that there weren’t any fitness brands that appealed to me or my friends. Every day when I’m in the gym, I see all of these bright, tacky workout clothes but nothing that I would ever want to wear. I hopped on the phone with my friend Bobby [Blackcraft] when I told him my idea for a dark/evil themed fitness brand. Oddly enough, he already had a very similar idea in the works, so we combined forces and that’s when Deadlift was born.
Together Blackcraft and Stay Sick have teamed up to create a healthy lifestyle/workout brand for those of us that prefer an alternative style of clothing. Our motto is ‘Be The Better You.’ I’m not a perfect person and neither are you. Every day is a new opportunity to better ourselves and become the person we want to be.”
