Devin Townsend: “Essentially, The Industry Is Dead, So Physical Product Needs To Be Bad Ass To Be Worth It”


Devin Townsend got into his thoughts on downloading music/file sharing over the past day. Speaking of the European pre-orders for his extensive live release “Retinal Circus” (out September 30th/October 01st), Townsend offered the following via his Twitter:

“Holy shit! Are Retinal preorders up? No one told me! Anyways, the huge box is expensive but worth it. 2500 of them and then no more. EVER : )”

“The really expensive version is pretty extensive as well. I’m sure those of you without cash will find ways to see and hear it ; ) I get it..”

“The way I see it is: Make the products as best you can. Make them worth it. Give people options and be fine if people download it, you know? Its difficult to make it all work, and if we sell stuff, I want it to be good. I dont mind if you dont buy things, really… But if you want to, theres some good stuff available. = ) I know buying and selling music is a tricky and ugly business folks. Things are expensive to do, but theres no pressure to buy anything. HONESTLY.

If things are too expensive, know its because its hard to make ends meet while making interesting packages. Get it any way you can My feelings about downloading etc remain. I get it. It’s a part of the reality of music now. Try it before you buy it if you’re wary.”

“As someone here said… Amidst life and money, pay what you can, or don’t. But I hope you enjoy it, that’s the point… And yeah, the limited editions are expensive, but it’s so creatively rewarding, there’s a market for it, and I am not trying to convince you Essentially, the industry is dead, so physical product needs to be bad ass to be worth it, but production costs are mega, so there it is. And we’re trying to offer a cross section of options.

But really, Im stoked to be able to actualized these visions after 20 years… Cheers! So again, if you have some extra money, there’s options. If not, get the music from a friend or online… ENJOY! : )”

North American pre-orders for the “Retinal Circus” release are expected to be launched shortly.

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