A music video for The Devil Wears Prada‘s “So Low” shot with director Wyatt Clough debuted tonight, September 10th. Footage for the clip was shot amid the band’s Latin American headlining touring this year, with some of the included clips being filmed on actual Super8 film. That song is part of the metalcore band’s ninth studio album, “Flowers“. Solid State Records will be handling the release of that effort, with it set to arrive on November 14th.
As for this fifth overall track from it, the band’s vocalist Mike Hranica commented:
“To me, ‘So Low‘ is almost fighting the mundane, when everything feels flat or meaningless. You just want to set it all on fire and blow it up to get a reaction. It’s about chasing that rush, even if it leaves you feeling worse in the end. The song comes from that place of frustration, when you’re desperate to feel alive no matter the cost.”
He also relayed the following of its video:
“I love that we are able to capture Latin American cityscapes and habitation. It was a long time in the works to head back to places we hadn’t been in a long time, and I think it adds something extra to the aesthetic of ‘So Low.’ Visuals that we’ve never incorporated, different than what’s often seen stateside — all in all, it’s a nod to our loyal listeners across Mexico and South America.”
