(hed)p.e. recently assumed control of their future catalog, launching their own label Creator One. The freedom of that endeavor has now caused them to rethink their plans for their newest album “Relapse“. Some ten days after it was due to arrive, the band have now shelved their plans for the previously announced October 02nd digital release of that record.
Instead, the entire album will only be available via physical copies until the summer of 2027. Notably, a digital download of that effort will be provided with each physical copy purchased.
The band’s vocalist Jared Gomes said in a statement shared this past Monday, October 12th, that he and his team instead plan to shoot multiple music videos for “Relapse“, taking the time to put more focus on those respective singles over the coming months. Gomes‘ statement on the matter read as follows:
“FUCK THE CHARTS! – WE MAKE THE RULES!
RELAPSE –
MY PEOPLE GET IT FIRST!You guys!
We’ve made a big decision regarding the release of the new record RELAPSE.
Originally announced to be released October 2nd, but after consulting with a new team, we have embraced a new school release strategy.
Rather than holding back the physical CDs to maximize our first-week Billboard chart position, we’re going to start shipping them directly to our people.
In other words, the only place to get the entire record is from buying the CD. It will NOT be digitally released on spotify, apple music, amazon music or any other platform in its entirety, until the Summer of 2027.
Those of you who pre-ordered the physical album will get to hear all TEN tracks MONTHS before the rest of the world.
Will this potentially cost us some chart positions? Absolutely.
DO WE GIVE A FUCK? NAAAAAAAA!
We are prioritizing our people over that.
You deserve to hear this record FIRST.SO WHAT HAPPENS NEXT?
We’re adopting what’s called a WATERFALL RELEASE STRATEGY.
Instead of dropping the entire album onto the internet for streaming platforms all at once, we’re going to give this record the attention it deserves.
I spent so much time on this fucking record. A piece of myself was sacrificed at the altar. The idea of just releasing it to the internet, all at once right now, sounds very painful.
I’m not going to spend all that time creating something just to have it disappear into the endless abyss of new music a week after its release.
I’m going to give each song the attention it deserves. And shoot videos for multiple tracks.
And with “Violent Girl” already approaching 600,000 views, we’re off to one hell of a start!
We’ll continue rolling out new music and videos over the coming months, leading up to the complete worldwide digital release of RELAPSE in SUMMER 2027.
Meanwhile, our most loyal fans will already have the entire record in their hands.
And I fucking LOVE that.
We’re an independent band on our own indy label; and we don’t have to play by anybody else’s fucking rules.
Thank you for your continued loyalty, love, and support.
jahred
CEO Creator One RecordsPS: whoever preorders / buys the physical CD will also receive a digital copy of the release. cuz nobody has a cd player in their car do they.
talk soon.”
