Canadian hard rock legends Nickelback have reinvented their 4x platinum-certified 2001 single “How You Remind Me” alongside multi-platinum rapper/actor Megan Thee Stallion for a new ad campaign for Cheetos. The collaboration came about to promote the return of Cheetos’ Flamin’ Hot Dill Pickle flavor. This unexpected union finds Nickelback reworking the the lyrics for their radio rock staple to reflect that flavorful relaunch, with Megan Thee Stallion dropping Cheetos-related verses over the remixed track.
An elaborate 4-minute video dubbed ‘Pickle’s Back,’ which finds Nickelback and Megan engaging in a heist at Cheetos HQ, ties the campaign together. Speaking with Billboard on working with Nickelback, Megan (who has also teamed up with Spiritbox in the past) commented:
“I know it sounds crazy and it looks crazy, but when you put it together, it’s like, ‘Wow, I did not know my two worlds needed to collide like this.’
I feel like growing up listening to a song like ‘How You Remind Me‘” it’s just in your brain. You hear it on the radio all the time, you hear it in TV shows, you just know the song. You know the words, without ever having really learned the words. I feel like it’s just very nostalgic. So when I got the opportunity to work with them and then remix this song, I was like, ‘Damn, what does Megan Thee Stallion bring to this song? What am I gonna say that’s gonna make this ‘hot girl’?’
It was very fun figuring out how to Meg-ify Nickelback. And they were super excited. That’s something that really shocked me too, because I was like, ‘Does Nickelback know who the hell I am?’ So when we met and they were fans too, I was like, ‘Not Nickelback is hot boys!’ We were both in there fanning out, and it was great. So when the song got all finished, I was like, “Yeah, I would definitely listen to this. If it wasn’t me, I would be listening to this.”
