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Guns N' Roses

Guns N’ Roses Employ AI & Live Footage For “The General” Music Video


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Hard rock juggernauts Guns N’ Roses employed the use of AI to create the music video for their latest single, “The General“. A holdover from the “Chinese Democracy” sessions, a completed version of that song finally saw a release as part of a 7″ for fellow “Chinese Democracy” b-side “Perhaps” in October of last year. A digital release followed in early December.

According to a press release:

‘The video for ‘The General‘ intercuts 20 live vignettes with an A.I.-animated psychedelic visual trip. Between the concert footage, it dives into the subconscious of a young boy who stares down the monsters of dark childhood memories, blurring worlds in the process.

The result is unlike anything the band has done before and continues a longstanding historic tradition of bold visuals from Guns N’ Roses. To bring this vision to life, Guns N’ Roses collaborated with Dan Potter—Creative Director of London-based creative studio Creative Works. This was a collaboration between real designers and artificial designers, and the inspiration came from within the band.’

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