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Svalbard Premiere “Faking It” Video From Newly Announced Album “The Weight Of The Mask”


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Svalbard‘s fourth studio album “The Weight Of The Mask” is headed for an October 06th release through Nuclear Blast Records. Sweetening the deal, the song “Faking It” has newly debuted from this follow-up to 2020’s “When I Die, Will I Get Better?“, complete with an official music video.

Speaking on the record and single, the band’s vocalist/guitarist Serena Cherry offered:

“If the previous record was about facing your demons, then The Weight of The Mask is about fighting them with everything you’ve got. You can literally hear the depression transform into aggression in these songs. The Weight of The Mask was admittedly a challenging album to make because we cut so deep this time around, it was a painful but ultimately cathartic process. This album is the sound of two years worth of internal darkness boiling away inside and then finally being unleashed.”

“‘Faking It‘ is a song about feeling deprived of meaningful human connection due to depression acting like a wall that shuts you off from others. It addresses the ways in which those who suffer with depression can feel guilted into putting on a happy mask. The lyrics are a reflection on happiness as a social obligation and how scarily good you can become at deceiving everyone around you into thinking that you’re fine when you’re not. With ‘Faking It‘, we are both acknowledging the pressure for forced positivity, the fear that people won’t like you if you’re sad, and also questioning where the root of this intolerance towards depression lies.”

“This video leans on deliberately obvious binary oppositions to hammer home the message of the song. We have the glossy smiling shots, filmed in the fakest place we could find: The Selfie Factory; mixed with dark, expressive performance footage that represents the internal struggle within.”

Recording sessions for “The Weight Of The Mask” took place at The Ranch Production House in Southampton, UK with Lewis Johns (Loathe, Funeral For A Friend) assuming both the production and mixing duties.

The Weight Of The Mask” track listing:

01 – “Faking It
02 – “Eternal Spirits
03 – “Defiance
04 – “November
05 – “Lights Out
06 – “How To Swim Down
07 – “Be My Tomb
08 – “Pillar In The Sand
09 – “To Wilt Beneath The Weight

Pre-orders are up now through svalbard.bfan.link/faking-it.yde.

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