SOM Launch Video For Their Cover Of Depeche Mode’s “Personal Jesus”


SOM (Junius, Caspian, etc.) have shared their take on Depeche Mode‘s 1989 hit single “Personal Jesus“. An official music video was directed by Samia Zaidi with anonymous confessions and prayers having been fielded for the clip.

SOM vocalist/guitarist Will Benoit commented of that:

“When Samia and I were working on the concept, I was inspired to learn how Depeche Mode’s label took out enigmatic personal ads in the UK newspapers before the single came out in 1989 that just said ‘Your own personal Jesus,’ with a number that people could call and hear the song playing on the other end of the line. So we wanted to do a version of that but take it further, by posting an anonymous call for people to share their prayers and confessions with us. These prayers and confessions along with intimate portraits (filmed over several weeks across multiple cities) formed the basis of the video.”

Zaidi added:

“The moment I heard the song, a series of very human portraits started playing in my head. There was something about the idea of seeing this smorgasbord of humanity that seemed really fitting for the heavy way the song unfolded. We were mindful of the vulnerability we were asking for and distributed the confessions in different ways. Some were direct accompaniments; others were vaguely placed in order to maintain the anonymity of our subjects and submissions.”

SOM‘s take on the track is featured on the band’s forthcoming tribute to the aforementioned synth pop icons. That EP is titled “Faith” and will be out tomorrow, May 26th.

SOM will be joining up with Rosetta for a run of shows together in July, those dates include:

07/26 Philadelphia, PA – Milkboy
07/27 Columbus, OH – Ace Of Cups (feat. Minnows)
07/28 Nashville, TN – Drkmttr
07/30 Cleveland, OH – No Class (feat. Cherubs & Obnox)
0/31 Brooklyn, NY – Saint Vitus

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