KingsmenIan Urquhart

Kingsmen Release “Bitter Half” Music Video


A music video for the Kingsmen‘s new single “Bitter Half” has just received its online debut. Addressing this latest track, the band had the following to offer:

“There’s always a good guy and bad guy.
Every story has one.
Every person has an inner voice speaking on behalf of each side.
Every idea you create involves them.
More often than not, the bad guy in our minds seems like a big scary monster.
They’re intimidating.
They can be enticing.
They can make things seem too easy.
They can cheat you out of a great opportunity by offering the coward’s way out.
They can make you feel weak.
‘Bitter Half’ is about knowing you’ve been taken advantage of by that ‘devil on your shoulder’.
It’s about standing up and saying enough is enough.
It’s time to move on.
It’s time to become better.
It’s time to say ‘fuck you’ to your bitter half.”

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