Sumo CycoFrancesca Ludikar

Sumo Cyco Premiere “Bad News” Music Video


Sumo Cyco have dropped a music video for their new single “Bad News” ahead of this coming Friday’s (May 07th) release of their new album “Initiation“. Frontwoman Skye “Sever’ Sweetnam offered:

“I’m sure many people can relate to feeling like everyday is ‘Bad News‘ over and over again. There was a point in 2020 when I was so glued to the news and current events it felt like my personal identity was fading away into an abyss and replaced with a scrolling, media consuming robot. It made me miserable, but I felt like I had a responsibility to know what was going on. It took me a while to peel myself away from the constant barrage of negativity and find a balance.”

Speaking of this new music video for it, she offered:

“The music video was really fun to film. I’m so lucky to have band members who are willing to get pretty weird with me. Once the make-up and prosthetics were on, the guys and I came to life as our Cyco Terrornaut family. I included some obnoxious color combos that almost make you question your sanity when you watch the video.”

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