Metallica‘s “Enter Sandman” gold-certified single “Enter Sandman” from the band’s 16x multi-platinum 1991 self-titled album appears in a new advertisement/short film for Ford‘s 2021 F-150 Raptor. The film marks the second time the band have licensed the song out for a commercial, with it having previously appeared in a teaser for ‘Call Of Duty: Modern Warfare‘.
Mark Truby, the chief communications officer of Ford, said of the song:
“When we thought about what song captured the new Raptor in all its dune-bashing, desert-running glory, one stood out: ‘Enter Sandman‘. It’s a song that has almost never been used commercially, but luckily Metallica are Raptor fans.”
