Iron Maiden

Iron Maiden Readying New ‘Hallowed’ Beer


Iron Maiden will be launching a new beer named ‘Hallowed’ in October. The 6.0% ABV Belgian beer takes its name from the band’s classic track “Hallowed By Thy Name“—which has been the source of an ongoing legal dispute as of late. The band have again teamed with Robinsons Brewery for the beer with the band’s frontman Bruce Dickinson offering:

“What makes this brew pretty special is that we’re adopting a Belgian yeast for the first time. I’m a big fan of Belgian beers, so I jumped at the chance to brew my own. While I get very excited about experimenting with new formulas and ingredients, the thing about Belgian beer is that it’s as much a way of life as it is a drink. We’ve tried to bottle that philosophy in HALLOWED, albeit with a British twist.”

More info, including a shot of the label, can be found at