A lot of though apparently went into the packaging and concept for Bring Me The Horizon‘s soon-to-be-released new album, “That’s The Spirit“. Frontman Oliver Sykes hit up his Instagram to share the following:
“The shadow describes the part of the psyche that an individual would rather not acknowledge. It contains the denied parts of the self. Since the self contains these aspects, they surface in one way or another. The greatest power comes from having accepted your shadow parts & integrated them as components of your Self. Everyone carries a shadow, & the less it is embodied in the individual’s conscious life, the blacker and denser it is.
At all counts, it forms an unconscious snag, thwarting our most well-meant intentions. One does not become enlightened by imagining figures of light, but by making the darkness conscious. This album is a celebration of the darkness, because everything may seem bleak & black on the outside, but inside us all is a world of colour & emotion that we NEED to let take over & not ignore, & that’s the long winded explanation for the album concept & the artwork. Let’s get this album to no.1 & give a big fuck you to the rest of the world. Go out & pick up a physical copy of #thatsthespirit tomorrow”
In other news, the group are also filming a music video today for an unspecified track from the effort. Sykes shared the below photo of that as well. “That’s The Spirit” will hit stores tomorrow, September 11th.
