BORE have just unveiled a music video for their song “Feed“. That track comes from the mathy metalcore band’s criminally overlooked latest album “Feral“. That group recently stitched up a record deal with returning metalcore/hardcore, etc. label Ferret Music. The group’s guitarist Danny Kopij said of this track:
“‘Feed‘ is a song about how algorithms seem to reprogram people in the modern age. From how art becomes content, to how a human being becomes a brand, to how someone who never left a 5 mile radius from where they were born suddenly becomes an expert on foreign policy and so on and so forth.
We wanted to capture that feeling of discontent and paranoia, and our friend Sean Ageman (Washed Up Media) immediately got what we were going for. We emptied our practice space, took out the carpet and shot the whole thing in about 5 hours, then Sean came back with the insane video you have here.”
