North West, the 12-year-old daughter of disgraced rap superstar Kanye West and media personality, influencer, etc. Kim Kardashian, has stepped into nü-metal/kawaii metal territory with her brand new single, “#N0rth4evr“. The song is taken from North West‘s just-released debut EP “N0rth4evr“, which also finds her venturing into emo rap, hyperpop, trap metal and more
With song titles “H0w Should ! f331” “Th!s tim3” and “D!e“, the track listing for this six-song outing feels straight out of an AOL Instant Messenger chatroom. Given the pervasive influence of metal’s aesthetic on various forms of more mainstream culture, the EP’s cover artwork unsurprisingly cops a traditional metal logo feel as well. Ty Akimoto & Mack Ishida co-directed the below glitched out music video for the EP’s title track, which perhaps best shows off the heavier side of this freshman offering.
Much like Willow Smith, the progeny of another famous rapper/actor, North West‘s impending teenage years appear to be turning her away from her younger pop and rap pursuits in favor of comparatively heavier output. Whether or not it represents a passing interest remains to be seen.