“Reflections“, the fifth studio album from gold-certified nü-metal outfit From Ashes To New, is now available worldwide. With it comes a brand new music video for the song “Forever” which the group shot with director Orie McGinness (Bad Omens, Poppy). Co-vocalist Matt Brandberry had much to say about this track, offering:
“‘Forever‘ came together at the very end of the record, almost like it was waiting for everything else to fall into place before it could exist. There’s a sense of finality to it, like standing in the aftermath of something you can’t fix, realizing too late where it all went wrong. It paints a picture of how it feels when regret won’t let go.
We pushed ourselves further than we ever have on this one. We made choices that felt uncomfortable, but that’s what helped shape it into something different for us. The goal wasn’t to play it safe; it was to evolve and create something that sticks with you. ‘Forever‘ doesn’t resolve cleanly…It lingers, and that’s exactly what we wanted.”
While arriving now as their fifth studio album, in a sense “Forever” could be viewed as their sixth record as the group scrapped the 16 demos they initially had planned for the album and began anew.
