blessthefall‘s music video for their recent single “mallxcore” has received its online debut. Tanner Gordon (I Prevail, Falling In Reverse) took up directing the clip, with vocalist Beau Bokan previously stating of it:
“We knew the music video for ‘mallxcore’ needed to be as fun as the song was. We hand-picked Tanner Gordon to direct because of his amazing work with bands like Spiritbox. In the video, we all have normal, mundane jobs then I’m recruited by an over-dramatic party host who needs a band to perform at her shindig…STAT. As a bonus, there are some really cool easter eggs throughout the video that we dropped in there for the hardcore fans!”
Bokan also had the following to say about the song itself on its original debut:
“You ever hear a song from a band and go, ‘Holy fucking shit, they nailed it? That’s what ‘mallxcore‘ will make you feel. This song was so fun to write as we went in with no intentions other than writing the most blessthefall song possible. The song title is a poke at the r/Metalcore reddit haters.”
The melodic metalcore band’s seventh studio album “GALLOWS” will be out September 05th.