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Igorrr Premiere Mind-Blowing AI-Assisted Music Video For "ADHD" Ophélie Legriffon
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Igorrr Premiere Mind-Blowing AI-Assisted Music Video For "ADHD"


by wookubus
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French avant-garde metaller Igorrr (aka Gautier Serre) has shared the first single from his upcoming fifth studio album, “Amen“. That record is on course for a September 19th release date through Metal Blade Records. First in line from that record is the track, “ADHD“, which arrives via the below AI-assisted video. Serre weighed in on this newly debuted track, stating:

“‘ADHD‘ is kind of an autobiographical piece of music starting from one point and moving to another, with no clear link except for the person itself. From simple thoughts, symbolized here as simple dots of sound in the silence, to a complex pathological chaos that somehow still stands.

It’s getting worse and worse until the final giant lets go. We know the use of AI in art might be polemic right now, plus we with Meat Dept actually started the clip in 3D, like we did for ‘Very Noise,’ but at some point we were laughing so hard trying to do creepy things in AI that the clip ended as a mix of both technologies. The music, however, is 100% homemade.”

Meat Dept, who oversaw the video, commented of it:

“After ‘Very Noise,’ we explored the possibilities of AI for this new Igorrr music video, ‘ADHD.’ We embraced almost all existing tools, both proprietary and open source, diverting and mixing them with our 3D tools. This video is a symbolic journey into an experimental therapy for treating a patient with ADHD, brimming with nods to ‘Very Noise.’

The ambition was to push further into the ‘mental cringe,’ with an aesthetic that blends 1960s James Bond and the ineffable charm of the Fantômas universe. We pushed the discomfort dial even further into a pleasurable realm, and we hope the audience will watch the video on repeat, like an addictive treat.”

Serre also shared some new insight on “Amen” and his vision for it, offering:

“This album is definitely darker than its predecessors; it has such a very weighty and solemn vibe that has never been reached before in Igorrr. The fact that I recorded a real choir in a church helped this a lot, but above all there has been very long and meticulous work on the sound and the choice of instruments, and deep experimental research to create a unique sound design.

Of course, because it’s an Igorrr album, there are some more colorful tracks, like ‘Blastbeat Falafel,’ ‘ADHD‘ etc… They contrast very much with the ambient heaviness. I need tracks like these on an album, it helps to really get through it fully focused, like a shot of limoncello before the next meal.”

AMEN” track listing:

01 – “Daemoni
02 – “Headbutt
03 – “Limbo
04 – “Blastbeat Falafel
05 – “ADHD
06 – “2020
07 – “Mustard Mucous
08 – “Infestis
09 – “Ancient Sun
10 – “Pure Disproportionate Black and White Nihilism
11 – “Étude n°120
12 – “Silence

Igorrr with Master Boot Record and Imperial Triumphant:

10/01 Bordeaux, FRA – Le Rocher de Palmer
10/02 Toulouse, FRA – Le Bikini
10/03 Bilbao, SPA – Santana 27
10/04 Barcelona, SPA – Apolo 1
10/05 Madrid, SPA – La Riviera
10/07 Istres, FRA – L’Usine
10/08 Lausanne, SWI – Les Docks
10/09 Frankfurt, GER – Batschkapp
10/10 Nijmegen, NET – Soulcrusher Festival
10/11 Brussels, BEL – Ancienne Belgique
10/12 Cologne, GER – Live Music Hall
10/14 Hamburg, GER – Markthalle
10/15 Nancy, FRA – Nancy Jazz Pulsation
10/16 Lyon, FRA – Le Transbordeur
10/17 Paris, FRA – L’Olympia
10/19 Nantes, FRA – Stereolux
10/21 Bristol, UK – Crane Bristol
10/22 London, UK – Shepherd’s Bush Empire
10/23 Manchester, UK – O2 Ritz

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