An official music video for Puppy‘s current single “…And Watched It Glow” debuted online this week. The song itself was launched last week as the first single from the London trio’s forthcoming new album “Pure Evil“, out May 06th on Rude Records.
Regarding the track, the band had the following to offer:
“This was a really fun track to write. The germ of the idea came from tuning our guitars as low as we could get them and just playing this obnoxious drone at this head nodding slow tempo. That musical brashness fed into the lyrics as well, and the whole thing kind of became a bit of an anthem about doing things your own way and having fun with it. Even the album title ‘Pure Evil‘ is sort of a call-back to the parent bothering titles of Reagan-era Heavy Metal and how joyously churlish that attitude was. We wanted to approach the video for ‘…And Watched it Glow‘ in a similar manner, especially with it coinciding with our album announcement.”
