Loathe have released a video for “It’s Yours” that was directed by Zak Pinchin. The band’s Erik Bickerstaffe commented:
“We wanted a song to bridge the gap between what we thought would be expected and what we intended to do with the record. With ‘It’s Yours‘, we went about the creative process a bit differently to how we usually do and it fell into place as the track that connects the dots. Visually, we brought ourselves into the spotlight for the video, providing a face for the name. Zak worked very closely with us when it came to perfecting every detail within the aesthetic and we’re extremely pleased with what we achieved.”
The group’s new album “The Cold Sun” will receive an April 14th release on SharpTone Records.
