Nine Inch Nails mastermind Trent Reznor has played a key role in Apple‘s fledgling streaming music service, Apple Music. Reznor came to the company as part of their acquisition of Beats Music—at which he served as chief creative officer. Beats was of course later rolled into the Apple Music service. Given his involvement, it’s not so surprising then that Reznor provides the narration to the company’s latest ad for the service:
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