The so-called game changing streaming music service that has involvement from Beats Electronics, Nine Inch Nails mastermind Trent Reznor, Dr. Dre and more is due to launch in the U.S.A. next month. Previously known as Daisy the service has been rebranded Beats Music and is expected to focus more on personalization and curation to help expose listeners to new music relevant to their own interests.
The service’s CEO Ian Rogers announced the news below with Reznor himself confirming it:
“If you’ve spent any time around me in the past six months you’ve surely seen me buried in my phone making playlists, poking, prodding, and testing our forthcoming service, Beats Music. Sincere thanks to those who have been testing the private Alpha-turned-Beta along with me. We’re nearly ready for liftoff. Thanks to your diligent testing and feedback we are locked and loaded, ready to launch here in the US in January, 2014.
But starting today, you can visit BeatsMusic.com and reserve your username so when Beats Music launches your preferred handle will be ready for you and not competing with everyone else with the same name. Pass this along so your friends aren’t the equivalent of @iancr42.
When I joined Beats Music in January I’d expected we’d get this out the door before the end of the year. Thankfully I work with people who have patience and are more concerned about getting Beats Music right than pushing it out the door. In retrospect we’ve accomplished far more this year than I’d imagined possible.
Facts:
Beats Music is real.
We’re in an internal, private beta with people who know and love music (including a few of my personal heroes).
We’re providing a few artists and other influencers access to familiarize them with the service and get their early feedback.
We’re making improvements based on that feedback.
We can’t wait to share it with the world, and are set to launch in the US in January.”
