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Interview: Unfashion

Questions Answered By:
David Zaidan (Vocals)
Fábio (Guitars / Vocals)
Interviewed by Pedro Einloft

Related Links:
Official Website

PRP: Since your demo was released you were contacted by lots of independent labels and even hooked up a deal with two of them before signing with Uprising, your current label. How did these changes happen and can you affirm today Uprising was, without a doubt, your best option?
David: We quit Conspiracy Chain due to Motor Music, because they approached us with lots of plans, ideas and promises which never came to be true. Then, we quit Motor and decided to release the album independently until Uprising contacted us. Uprising Records was, without any doubts, the best option especially because we knew we would have a strong distribution outside our country.

PRP: Do you feel a bit left out at your label since Uprising is basically a hardcore label and you're more closer to what people call new metal than their other bands?
David: We don't feel this way cause Uprising is a very eclectic label. They bet on many different styles and treat bands equally. We know we have some new metal on our music but we are also very close to hardcore. It's within the band and each day it's more evident; at shows, through our new stuff. I think Uprising saw this.

PRP: How did Guilherme's joining as the 2nd guitarist affect the band's sound? Was it positive or not?
Fábio: Guilherme brought lots of new influences to the band, a more melodic songwriting style. Songwriting is becoming more complex cause we reached a point where we felt stagnant with only one guitar. We felt like this mainly because we were already heading to this melodic zone. His entrance was for sure very positive and it has only made us grow.
David: The changes were coming but we were lacking a bit of more hard work so he was perfect.

PRP: I could tell from seeing you live that your new music is much more objective, melodic and even more mature. Would you say this is true and was it done on purpose? Why did you change?
David: It's nice you view things this way! The sound has changed a great deal. The hip-hop influences are smaller, there's much more density and melody. We have matured quite a lot, speaking of both influences and our own sound. As time passes you put your influences aside and start betting more and more on yourself: we are Unfashion now. I think we have more identity; we don't wanna vanish as many bands will.

PRP: Do you think the new material's direction will make people who attend your shows think your album is obsolete since it draws influences from the now almost archaic genres like rapcore?
David: I believe not at this time because you can notice by listening even to the older songs we recorded for the album that changes were occurring. There is some of the new stuff there and reviews have been very cool. The band initially feels the changes more than fans do. We have played many new songs at our shows and fans always ask us to also play the older material, songs that made to the album.

PRP: This question is more related to the people who bought or will buy your album: will the 2nd record shock them or will they view it as a natural evolution in Unfashion's music?
David: A little bit of both! I believe many of them will be shocked but not to the point of abandoning us. It will still be Unfashion. The new songs, in terms of audiences, have worked extremely well live and new people have approached us due to this new direction.

PRP: Apparently you're planning to relocate yourselves to the U.S.A. in July. How much do you think being from Brazil limits you from being more accepted when it comes to American audiences?
David: If we decide to relocate and try to be a definite part of the American scene I'm sure this will be our main problem. I think some people won't attend our shows or buy our albums just because we're Brazilian, initially. I admire the American scene, but this exclusion still exists when speaking of music and it's really sad. I can tell you, though, we won't change our minds or will quit because of this. We receive lots of e-mails from the US complimenting us for our album and our music, which is a dope sign. If other bands from our hometown accomplished recognition such as Sepultura, Soulfly, Overdose and now Diesel, this isn't impossible for us.

PRP: How has Uprising been treating you so far as far as promotion goes, and will they helping you to establish yourselves in the American scene once you get your asses there?
David: Uprising is promoting this album quite a lot, specially at the US. Only the fact of being distributed by Lumberjack Distribution is already very cool! We, band and label, have worked together both on promotion and distribution. We are not 100% sure we'll relocate, but Uprising already manifested it's position and they'll be by our side. They'll take care of us, helping us with show bookings, merchandise and whatever they can.

PRP: How much do you think your 2nd album will differ from your debut and even your demo, music wise?
Fábio: It'll be very different from the debut but we won't abandon our roots. It'll for sure remain harsh but will be far more melodic and the way it sounds will be rawer, more organic, also; like we did with our demo.
David: The first album lacked a bit in terms of production as seen by ourselves. I say this because people seem to be impressed by how it sounds... That's awesome but we'll try to invest more on this on the 2nd one. What's important, though, is being sincere with yourself and with your fans. We don't wanna force anything or try to be someone we're not, we'd be mere copycats or wannabes.

PRP: A video for the song "Reinvented Culture" was recently shot in a D.I.Y. manner, and plans are that it will be released sometime in February. What's the concept behind that video? Where will people be able to view it?
Fábio: The concept behind the video is based on the song's title cause it's full of old toned images contrasting with the music, which can be assumed as something contemporary. The video's purpose is to show us playing live and the search for reinventing a culture expressed though fragmented images. It's on post-production now and shall be done by mid-February. People will be able to view it at our site and on Brazilian channels such as MTV Brazil, TV Cultura and Rede Minas. We'll see if Uprising will have plans for it to be broadcasted somehow at the US.

PRP: Ok, time for some disturbing revelations: who was the retard who played by himself during infancy?
David: I believe Fabio did. A closet fell over his head when he was a child!!! Seriously, the album's title goes way beyond this. I wanted to demonstrate that people who assume they need no one to live and feel completely "independent" are the ones who are always on someone else's shade.

PRP: Thanks for the interview and good luck, guys. Any final comments?
David: We thank the PRP a lot for the opportunity and for all the support since day one. Thanks a huge deal, man! People, thanks for reading. Feel free to write us and don't forget to visit our site and buy our record!

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