Mad At Gravity's rise to recognition could be described as no less than meteoric. Although still in their infancy stages, the band released a number of acoustic versions of the tracks contained on this demo, which subsequently managed to whip up such a major label fervor that with only a handful of shows under their belt, they landed one of the biggest recording contracts for a new artist in quite sometime. So with that and the fact that Steve Evetts (Glassjaw, Sepultura) was involved with the mixing of this demo, the expectations upon this band to deliver are understandably high and luckily enough for them, in most aspects they do. Inherently melodic and vocally driven, the groups sound could draw comparisons to the likes of Incubus' recent efforts, except with a more traditional and endearing subdued rock and roll flair.

Charming and warm, band frontman J. Lynn Johnston's vocals effortlessly breathe life into the tracks, stealing the listeners attention with engulfing harmonies and a subtle mature grace that is both serene and enchanting while also possessing an almost unintentional commercially viable sensibility. The guitar work as such is quite rhythmic and restrained, using light distortion and spiraling harmonics to create a crescendo of empowering riffs that erupt into cascading walls of sound, occasionally broadened by forgiving acoustic strums. As such, the bass playing is firm and supportive, backing up the guitar at every turn while also contributing a roomy depth to the tracks that is ultimately complimented by a sternly focused, yet consistently varied drumming performance which isn't afraid to slow things down to a cymbal driven lull or erupt into a bevy of off timed rolls and thundering snare and kick drum variations.

Without question Mad At Gravity are a talented band whose musicianship and song writing skills are sharply refined. Each track contained on this demo is elegantly constructed and flows smoothly from start to finish, hitting the listener with a well balanced dose of melodic emotion and edgy aggression. The choruses are often larger than life and the song progression is constantly evolving into something broader and more colorful, and as such, its hard not to be impressed, especially when considering the relatively short time that the band have been together. In fact, the only real plausible disappointment with the material contained on this demo is that aside from the more expansive guitar work and obvious implementation of a rhythm section, the energy level and general feel of the performances included aren't really that far distanced from the acoustic versions which the band previously made available online. This is not to say that the tracks are flat and dull by any means, but they do at times feel a bit rushed and less invigorated and charged up than one would expect when comparing them to their acoustic counterparts. Still, this is a minimal qualm that will no doubt be remedied when the band are able to hit the studio with a producer, without the pressure caused by extremely limited recording time. If the material contained on this demo is any indication, Mad At Gravity will be making a huge impact in the coming year, perhaps propelling their career to heights that even gravity can't contain, and rightfully so, as they seem to already have all the requisite bases covered.