Tool’s Maynard James Keenan On The Music Industry: “The Illusion Is Gone. There’s No Longer Blank Checkbooks”
Maynard James Keenan (Tool/A Perfect Circle/Puscifer) recently opened up to Phoenixnewtimes.com regarding his various projects (he had no comment on Tool); his thoughts on the music industry and his upcoming autobiography.
Some excerpts from the lengthy feature can be found below:
On his autobiography:
“I think there are a lot of misconceptions with some people that, all of a sudden, I was born when my first band came out. I actually had a life before that, and there were a lot of accomplishments. [The book] will kind of chronicle why it is I got to where I am, and why I got to where you knew about me.”
On the illegal downloading of music:
“There’s a disconnect between people not buying music and not understanding why [bands] go away. There are people who are like monkeys in a cage just hitting the coke button. They don’t really get that for [musicians and artists] to do these things, they have to fund them. They have to have something to pay the rent.”
On the future of the music industry:
“It’s going to have to default back to people who are willing to do more work for less money, basically. You have to kind of do it out of love, and doing it by living within your means and getting to an end of what you want to do, other than worrying about 401(k)s and insurance and all that crap that comes with being paid by someone else [so] you [can] coast.”
“The illusion is gone. There’s no longer blank checkbooks. I remember playing a show ages ago, where Helmet got offered a [record deal worth a] million dollars. Oh, my God! A million dollars.
Of course, all that did was make every other band with ego throw its dicks on the table and say, ‘Well, I want a million five.’ ‘Well, I want two million; I’m more popular.’ There was never any rhyme or reason to what those numbers ended up translating to at the end of the day.
If you go back and track what somebody actually paid for something, it’s not nearly as dialed-in as, say, a video-game corporation saying, ‘No, we’re going to sell exactly this many units of this game.’ It was never that calculated. The people running [the business] weren’t qualified to run it.”
On embracing digital distribution:
“I don’t know, I feel like I’m kind of torn. There’s two sides of my brain fighting with each other. There’s something about connecting with that physical piece of property, and also things you don’t know about.
When you download the song, there’s nothing. Sometimes it comes with a booklet, sometimes it comes with an image, but usually it doesn’t. It’s just this disconnected thing that you can’t touch and feel and experience. [There are] other nuances to the songs.
Some images and artwork that are totally connected and related to the song you’re hearing, and you make the connection by seeing that image, and it completes the joke or completes the thought; that’s a little disconnected.
However, as an independent project — no funding, no record label, no underwriters, nothing — the whole digital route is a lot more sustainable. You’re not wasting a lot of paper or plastic products, except for the manufacturing of computers, which apparently go out of date every week. Thank you very much, Apple.
But you’re able to get that music out there and have a direct connection to who you’re selling it to — and actually fund your project.
We have our own thing figured out. I think that’s how the pieces are going to settle into place. It’s going to default back to people who want to do this and are willing to do this. Once people find their own way and find their own audience, they might kind of peek their head up over the crowd long enough to see that there’s an entire movement happening, and we did it individually.
It’s critical mass; it all disseminates in a way that you go, ‘Oh, this is the new thing now.’ People just did it naturally, and people just did it in their own ways, in their lines and their mediums and surroundings. They’ll all step back and realize they’ve all come to the same place.”
Up next for Keenan is the February 19th release of Puscifer‘s new EP “Donkey Punch The Night“.



COMMENTS
So what you are saying is….no new Tool album soon?
Probably not. I stopped giving a shit about a new Tool album long ago. If Maynard prefers to write books, make wine and record Puscifer music as opposed to working on vocals for Tool, then so be it. I’m not interested in listening to an album he isn’t interested in making anyways. I hope to hear some new Tool someday but I’d rather it not sound forced.
Why does everybody hound this dude about a new album all the time? It’s obviously he’s gonna milk the Tool thing for as long as he can.
I’m actually quite interested in reading his book. It will be interesting to see how much he says about himself. However, it could just be one big 500 pg troll…..
I havent really been into Tool in about ten years, but I would still love to read this book. The dude is pretty intelligent.
Yeah, a very switched on chap. He must have some unique touring stories, run-ins with our famous musicians and recording scenarios. Love to hear about that stuff. I still have a visit to his winery to tick off when I get to the States next.
You ever been to the States yet?
Yep, a few times.
I remember reading the random interview they did back in the 90′s. Much like MM, a lot of times, maybe just small stuff, their interviews contradicted themselves. Then, years later I realized how much Maynard like to troll people.
You should check out his recent appearance on Joe Rogan’s podcast. Not much mention of new Tool, but he talks about ALL KINDS of stuff from his life. He talked a lot about his winery. It was a really good listen.
http://blog.joerogan.net/archives/5173
Good find/listen
thank you
hahahaha
elaborate, douche.
15 likes? Damn, wurst you must have busted a nut.
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